First Ranking Of Top 30 CEOs On Social Media
This is the first global ranking of CEOs on social media. These CEOs are the pioneers and early adopters. Their impact is prompting other CEOs to rethink whether they should be involved in social media.
How Did We Create The CEO Social Media Ranking?
A few bloggers have created their own "who to follow lists" but these are not based on any ranking methodology. At the moment Klout offers the most well recognized of the metric-based measures, looking at followers and engagement across multiple social networks, but its single "score" out of 100 is mainly quantitatively based and therefore a bit raw.
Our goal was to combine the best of both approaches, taking into account both quantitative and qualitative measures to determine the top 30 CEOs on social media.
We have monitored Twitter, LinkedIn and the blogging activities of all CEOs from the Fortune 500 Global to Silicon Valley. We took into account their Klout score and looked at a range of qualitative measures around who creates true "value-added content", as determined by users.
Value added was measured in terms of originality and positive impact on the corporate world, their industry, and application to their own company. We favored CEOs who had actively contributed to the leadership agenda. We reduced their score if it was seen as too obviously self-promoting or if we believe they have no direct involvement in social media content. We favored CEOs who had consistently contributed over time.
So Here Are The Top 30 CEOs:
* Click On Their Pictures For A Full CEO Dossier, News, Written Profile, Social Links & To See How You're Connected To Them & Their Companies Via LinkedIn *
Source: WorldOfCEOs.com, a Xinfu Group company (of which I am a director)
Is Your CEO On The List?
If they're not and you think that they should be, please get in touch in the comments section below or email feedback@worldofceos.com – we would be happy to consider your CEO for a future ranking. We've currently restricted the ranking to 30 people but may consider expanding it as more CEOs make a meaningful impact. We are particularly interested to hear about how your CEO is offering industry and leadership insights, is engaging employees, customers and broader stakeholders and is innovating across the various social networks.
We are also interested in any other factors that you think mark out a successful social CEO. We don't promise it is an exact science but we think our methodology is significantly more robust than other listings.
Do You Struggle Because Your CEO Doesn't "Get" Social Media?
The majority of CEOs are still wary or don't really get social media. In many companies, CEOs still hide behind a fake "ROI shield", citing lack of time or unproven return-on-investment as an excuse to delay embracing social media. If that sounds like the situation in your company, then please consider an earlier piece that I wrote here on LinkedIn, which should help to open up your CEO to the possibilities:
Social Media: 10 Big Questions for Skeptical CEOs http://www.linkedin.com/today/post/article/20130629012609-13518874-big-ceos-want-linkedin-and-twitter-switched-off?trk=mp-details-rr-rmpost
It will be interesting to see how this picture changes over the next year. While Richard Branson is currently the undisputed CEO social champion nothing lasts forever on social media. He has a loyal following but even he sees wildly varying engagement levels depending on the quality of what he posts.
My sense is we are at the early stages and hope to see some new emerging social media CEO stars and expect many more established CEOs to pick up on social media this year.
We welcome genuine feedback and suggestions on how we develop this. Also do follow me here on LinkedIn to get weekly updates on how to become a better leader.
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By Steve Tappin
Chief Executive, Xinfu, Host BBC CEO Guru & Founder, World Of CEOs
Steve is a personal confidant to many of the world's top CEOs. He is the host of BBC 'CEO Guru', which features in-depth, on-the-record interviews with the CEOs of General Electric, Lenovo, WPP, China Vanke, Wholefoods and Unilever.
Founder Of WorldOfCEOs.com, Steve is the author of 'The Secrets Of CEOs', which interviews 200 CEOs on business life and leadership. His latest book, 'Dream to Last', was published in Mandarin in December 2012, by Beijing University Press, and will be released in English later this year.
To receive Steve's weekly 'CEO Insider' email, sign up at:
http://archive.aweber.com/woceosinsider/FowCY/h/CEO_Insider_Your_Weekly.htm
Goay Joe Lie
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